ChillhiElle Health provides medical practice management software and offers marketing services to doctors through its in-house agency, Elle Marketing. The team manages social media, websites and other marketing work for multiple practices, each with its own requirements, content and feedback.
Chillhi helps Elle Marketing organise that work, from getting a doctor's approval on a social media post to preparing their marketing report. It also gives the team a shared place to manage responsibilities and incoming requests from sales.
Managing content approvals across multiple practices
When a team handles social media for several doctors, there are often multiple pieces of content being reviewed and revised at the same time. Keeping track of the latest version and knowing what still needs approval is an important part of getting that content published.
Elle Marketing uses Chillhi to share content with doctors through an approval link. Changes stay synced with the link, so doctors can review the updated content in the same place as revisions are made.
Feedback stays connected to the relevant content, making it easier for the team to follow the requested changes and manage different versions. It also gives doctors a consistent, professional way to review their posts and provide feedback.
With approvals connected to social media management, the team can keep track of content as it moves through the review process and towards publication.
Making marketing reports easier to prepare and understand
Reporting is a regular part of the service Elle Marketing provides to its doctors. Each practice needs to understand how its marketing is performing, while the team needs a practical way to prepare reports across all the accounts it manages.
Chillhi makes reporting on this scale easier. The team can provide clear, understandable reports that help doctors make sense of their marketing results.
For Elle Marketing, this makes it easier to communicate the work being done for each practice. For doctors, it provides a more accessible view of performance without requiring them to have a marketing background.
Coordinating the marketing team and requests from sales
Elle Marketing's workload includes ongoing social media and website work, as well as new requests coming in from sales. Managing both requires a clear view of responsibilities and progress across the team.
The team uses Chillhi to organise tasks and manage those requests alongside its existing work. This helps the people overseeing Elle Marketing keep track of what needs attention and coordinate the team across multiple practices.
Having this information alongside content approvals and reporting makes it easier to understand the workload as a whole.
How Chillhi supports Elle Marketing's day-to-day work
For Elle Marketing, Chillhi has made managing marketing across multiple medical practices easier. Content revisions are simpler to follow, approval links stay up to date, and reporting is more manageable across the practices the team supports.
These improvements also affect the experience doctors receive. They have a professional process for reviewing content and reports that help them understand their marketing performance.
By bringing this work together, Chillhi helps Elle Marketing spend less effort coordinating the process and more time looking after its clients' marketing.